Take
a look on the menu with resources for internet marketing
and other kinds of marketing. These resources have
proven to be effective and will help with your internet
marketing: preparation, planning and implementation.
Return to the list below about helpful principles
for internet marketing from time to time. Remember
this Internet Marketing site: Add to Favorites
You
have access through the Internet to a big part of
the population on Earth that have money to spend -
at the moment around 3/4 of a billion internet users.
But
you are not alone and the competition is tuff.
On the other hand the Internet i levelling the small
persistant website-owner with the big guys. The big
guys often pay lots of money to get trendy websites
but often without doing proper internet marketing,
except to pay for Google ads, typical very high sums.
(You can benefit from these ads as a website owner
for an additional income stream with
Adsense
online ads.)
Many
of the principles of internet marketing below apply
equally well to online marketing and to marketing
in general. On the other hand there are a number of
useful opportunities for internet marketing that are
building on special features of the Internet and communication
as part of your branding and marketing on the Internet.
In general these are much cheaper than 'traditional'
marketing channels off-line. That is why you need
marketingTips for your internet marketing.
Some
helpful principles for your
online marketing
Always
try to combine online and offline marketing
Build
trust
Be
honest
Be
helpful
Be
responsive
Be
generous to others ("overdeliver"), but
keep your basic expenses low
Be
focussed - finish one thing at a time and get it
running
Plan
your work
Track
everything - ads, links, promotion
Learn
from your failures
Don´t
dispair
Learn
from the best, but find your own approach
Keep
your website simple
Combine
websites, ezines, circulated free articles, forum,
emaillists, newsgroups and press releases with offline
advertising and visibility
Test
new approaches before you need to pay big money
for them
Daniel
S. Janal: Dan Janal's guide to Marketing on the Internet.
- Gettting people to visit, buy and become custormers
for life.
John Wiley & Sons, Inc. New York 2000 and later
editions.
An excellent book on online marketing with a lot of
marketingtips to help you.
Dan Janal (not Jarnal) is "an online marketing
expert" .
Daniel
S. Janal: Online Marketing Handbook: How to Promote,
Advertise, and Sell Your Products and Services on
the Internet (Communications)
Corey
Rudl: Insider
Secrets to Marketing Your Business on the Internet.
This
is a classic bestseller, now in the 2004 edition,
with 1,000 pages, research based test results, examples,
case studies, and the newest strategies for marketing
your business on the Internet! Corey has been my bible,
because I know he has been so succesful with his own
implementation of his online marketing strategies
and he is really smart - some will say: 'too smart!'
- but we can learn from him anyway.
Frank
Catalano & Bud E. Smith: Internet
Marketing for Dummies. 2000.
Ward
Hanson: Principles of Internet Marketing
Barbara
Cox & William Koelzer:Internet
Marketing
Ken
Evoy: Make
Your Content PREsell! This
ebook is focusing on the single most important aspect
of successful online marketing for a website.
